Not Charging users yet According to reports, companies in Europe, Brazil, India and Indonesia are already said to be trying out this new feature. One of the first major corporation said to be trying out the feature is said to be KLM Royal Dutch Airlines. This news ties in to earlier reports that Facebook has been looking for ways to monetize WhatsApp after it abolished the platform’s $0.99 sign-up fee and made it free for everyone. The good thing about this story, is that there seem to be no plans to start charging users for accessing WhatsApp as many reports feared when the company was bought by Facebook. A spokesperson for the company has also mentioned that companies will first need to gain approval from a user before they can contact them therefore, the feature will work via an opt-in.